Search Engine Optimization

An SEO marketing strategy built around your product or service

Identify

Research

Target

Track & Optimize

When a Search Engine Optimization company optimizes your website, it means that they address two sides to your website: How the website is coded itself – called On-site, or On-page, and how the rest of the internet links to your website, called Off-site, or Off-page.

We start by optimizing your website from an on-page perspective, which means that we start by cleaning up your code, we correct any bugs or errors that may be causing your website to perform poorly on search engines. It’s the first step before we start making real changes.

A search engine optimization company isn’t just about the technical side of what needs to be done. At HMS Communications we have on staff a wide range of copywriters fluent in a multitude of languages that can craft well-written content ready to target the key-phrases we have identified.

  • We help you to launch and update your new website, and notify the rest of the world of its content, in order to bring awareness to your products or services and hopefully allow you to become a reference for the topics you have targeted.
  • We help to develop your website to become a resource for information on the topics relating to the products or services you provide.
  • By doing this, over time, your website becomes an integral part of your community, and major search engines will start to recognize your effort and your website as a valid source of information.

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